For any product based business a lot of thinking is given towards the product itself. Yes it has its importance no doubt the sale depends upon the product and its quality big time. But there are other factors too that play the role. Focus is usually given over the marketing technique for the product and what ways should be used to advertise it. But a major marketing tool that is usually left neglected is packaging box. We consider the box simply as a storage option but it is much more than that. Consider yourself, when you visit a shop how often do you get attracted towards a good looking box. You feel the urge of observing the box even without knowing about the product that it contains. Sometimes you even end up buying the product simply because of you find it’s packaging to be attractive. When you belong to manufacturing business you need your product to stand out among others. The product usually in properties may be similar to another product being offered by a different brand so you need some technique to make your product look unique and attract more customers. If you are in a startup business on a small level you still need an effective marketing tool to attract customers and increase your sales. This is where packaging comes into play. An attractive packaging box goes a long way in making an important first impression on your customer. If you want your business to grow and have more customers attracted towards your product you need to have attractive and eye catching boxes for your products. Custom printing of boxes offer small investors and businessmen a good opportunity to have a fair chance in the market with their product.
What Factors Should be Analyzed?
With custom printed boxes you have the chance of making the choice regarding design, shape and size of the boxes exactly according to your requirement. Hence while opting for custom boxes the question needed to be answered include what is the product? Who are the audience? How is the product being bought? The basic thing is that the product information the box is made based on the type of product it needs to store. For jewelry items or gifts custom made wrap or pillow boxes are preferred. Similarly for delicate products the boxes must be made up of strong material to provide added protection to the product. For small products that are needed to be kept separated fences are added within the boxes. Next is the target audience. The shape and design of box depends on the audience. Some audience prefer certain type of looks for the box while others will not prefer that certain type. Hence the box should be keeping in view the target audience of that product. For younger or female audience boxes with glossy looks are preferred as women are attracted towards glowing looks hence providing a chance of improved sales. Similarly mature audience will not prefer such looks on the box, they will try to look for boxes having dry looks which is provided through matte finishing. Hence the amount of sales depends a lot on the box selection according to the audience otherwise it can also backfire. Last is how the product is being purchased. If it is being bought from stores then the display should be attractive to automatically lure the customers. However if the product is being bought online then the attractiveness of packaging will not play a major role in sales. In such case the packaging box is only to provide safety to the product during shipping and delivery. Hence for such boxes primary focus should be over their strength and durability rather than appearance.
Increased Popularity of Unboxing on Social Media
With the growth of social media a new trend has appeared that is known to be the unboxing of items. The purchaser usually makes a video while unboxing a product usually an electronic product that they bought and post it on social media. This an important way of increasing the sales and effective way of marketing. These videos are watched by a large amount of audience. With attractive packaging boxes being viewed during the unboxing more customers will be attracted and they will try to purchase the product. So for such purpose boxes should be easy to use and open but attractive in their looks
Give Your Brand a Fair Chance of Growth
Your brand value can be indicated through the design of your custom made box. Your brand tagline and name should be widely used for marketing purposes and this can be done easily through these boxes. You can use beautiful coating and finishing techniques to show luxury and uniqueness of your products, you can also use attractive coloring patterns to present the logo of your brand and its tagline in the most attractive and presentable way possible. You can use environment friendly material to show that you respect the nature and your boxes in no way provide any harm to your surroundings. The material that you use must be recycled so that it can be used for other purposes in future rather than going to absolute waste. The logo of the brand must be clearly visible and you can also include the product description of the product that is being kept inside. Through this when customers are attracted towards the box they will have the basic information about the product and they can make a decision easily that whether they require the product or not. Brand name provides a marketing opportunity as customers are also attracted towards other products being offered by the same brand due to their unique packaging.